ALVA GUARNIZ, Cristhian; FLORES RAMOS, Emili; RAYMUNDO, Jhosselyn. Relationship marketing and customer loyalty at Cineplanet and Cinemark, Lima. SCT Proceedings in Interdisciplinary Insights and Innovations, [S. l.], v. 2, p. 219, 2024. DOI: 10.56294/piii2024219. Disponível em: https://proceedings.ageditor.ar/index.php/piii/article/view/199. Acesso em: 3 nov. 2025.