Sorority through the screen: weaving networks of care between women through Facebook groups

Abstract

This study analyzes the dynamics of interaction, emotional bonds and acts of sisterhood within a Facebook group of women who post their concerns and situations that require support from other women to establish possible solutions. The objective is to investigate how these women establish and maintain relationships based on trust and empathy in a digital environment, where anonymity becomes a key tool to promote a safe and supportive space. Through digital ethnography, we investigate the recurring themes that users share, how affective relationships develop within the group, and the impact of anonymity on the search for counseling. We also examine the community care strategies that promote sisterhood and protect participants, exploring how these practices influence the establishment of bonds and collective solutions to common social problems.
The results reveal that anonymity allows for greater emotional openness, facilitating the development of deep and genuine affective relationships. Practices of sorority are manifested in empathy and mutual support, and are strengthened through community care strategies that guarantee an environment of respect and safety. However, challenges are also identified, such as conflict management and the need to maintain trust in an environment where anonymity is used.